A Marketer’s Guide to Programmatic

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About the Webcast

New to programmatic? Or looking to update your knowledge on what’s new? Not sure if you’re getting the best value for your dollar? Or are you simply confused by all the acronyms?

AdNews and PubMatic have joined forces to bring to life, A Marketer’s Guide to Programmatic, that breaks down the world of programmatic for marketers of all levels. Whether it’s your first foray or you have been working with it for a while, this webinar will have you knowledgeable on all the latest and greatest benefits of using programmatic.

Learn the acronyms, understand the supply chain and find out the best questions to ask your agency and vendors to inform your programmatic buy.

Hear from industry leaders in this special 45-minute on-demand webinar as we tackle everything you need to know to become programmatic savvy.

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Natasha de Mallet Hawes, director of ad solutions APAC at PubMatic

Tash de Mallet Hawes is the director, audience solutions APAC, at PubMatic where she leads a commercial team across the region that focuses on building relationships with advertisers, agencies and DSPs. She has lead initiatives to drive revenue growth, build awareness and forge partnerships through education, consultancy and strategic alliance. She brings 10 years of programmatic experience having previously served as head of display at Cadreon.

Patrick Darcy, chief data and technology officer at Dentsu Aegis Network ANZ

As chief data and technology officer, Patrick Darcy is responsible for leading the digital, data, intelligence and product teams Australia and New Zealand. With more than 17 years’ experience working in media, advertising and technology, Darcy is a strategic and transformational leader who is passionate about solving complex business challenges for clients. 

He has a deep understanding of technology, data-driven marketing, analytics and building digital ecosystems, helping clients navigate through the complexity to grow their businesses. Prior to joining Dentsu Aegis Network in 2019, Darcy was chief executive officer at Cadreon, IPG Mediabrand’s data and technology unit. In this role, he led a team of more than 120 people across Australia, developing best-in-class data and technology solutions for his clients. He has previously held senior leadership positions with RadiumOne and Mi9, Nine’s digital arm.

Cara Walsh, director and consultant at Cobble Hill Consulting

Cara Walsh currently runs her own consulting practice where she counsels brands on digital product development, marketing, adtech and innovation. She began her career working in the United States at Draft FCB agencies before moving to client side working from McAfee, AT&T and in Australia for RACQ. Walsh scheduled some of the first banner ads in Silicon Valley back in 1999. She then went on to build one of the first programmatic ad networks while she was director of digital ad products at AT&T (now Xandr). She has worked as an account lead on major accounts including Citibank, Bank of America, Skechers, McAfee, Microsoft, and Coca-Cola. Walsh also currently chairs the Business Advisory Board for Queensland University of Technology’s (QUT) School of Advertising, Marketing and PR.

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