How to Run Your First Webinar

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About the Webinar

For Marketers, webinars can be incredibly effective. They can also be a huge waste of time and money if not done properly or consistently. How do you ensure that your 1st webinar is a big success?

Join Redback Connect's Fiona McEachran Head of Marketing and Chris McKeown Head of Sales as they share the formula used by Redback's customers to maximise webinar results.


  1. Goals and Planning
  2. Content
  3. Promotions

Fiona McEachran, Head of Marketing, Redback Connect

Fiona is a data-informed marketing strategist with over 15 year’s experience in consulting and tech industries. She has high-level proficiency in driving event ROI for both physical and virtual events.

Fiona has delivered training and workshops on topics including brand development, content strategy, buyer personas and journey mapping.

Chris McKeown, Head of Sales, Redback Connect

Chris has 7+ years of senior level experience working within multiple sales fields, with a focus on tech and communications.

Chris understands the needs of a range of business, from associations and charities, up to enterprise level, and how important it is to collaborate seamlessly and effectively.

Redback Connect. All rights reserved. 
Sydney | Melbourne