How to Drive Webinar Registrations

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11:00 AM - 12:00 PM AEDT



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About the Webinar

Although webinars are a powerful tool for engaging with customers, prospects, and employees across multiple time zones and locations, the ability to get people to attend them is what ultimately makes them successful. Today, there has never been more neccessity for the time and attention of target audiences. We ran a poll in the previous Redback webinar about the top webinar challenges, and the #1 answer was driving registration.

Join Redback Connect's Fiona McEachran Head of Marketing and Alicia Hawkins Business Development Manager as they share top tips used by Redback's customers to drive  webinar registrations.


  1. Effective Promotional Content
  2. Developing a Robust on Demand Strategy
  3. Email Best Practices

Fiona McEachran, Head of Marketing, Redback Connect

Fiona is a data-informed marketing strategist with over 15 year’s experience in consulting and tech industries. She has high-level proficiency in driving event ROI for both physical and virtual events.

Fiona has delivered training and workshops on topics including brand development, content strategy, buyer personas and journey mapping.

Alicia Hawkins, Business Development Manager, Redback Connect

Alicia joined the Redback team in June this year. Her background is events, hospitality (10 years) and most recently Leadership Training.

Alicia’s is quickly learning that webinars are a great source of getting your message out there and increasing engagement levels. She helps her clients utilize Redback’s tools to ensure a successful event.

Redback Connect. All rights reserved. 
Sydney | Melbourne