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11:00 AM - 11:45 AM




Generation X and Younger Generation Y approach membership to associations differently to previous generations. Attend this webinar to learn about how to engage the newer generations and what they are looking for from your association.Belinda and Alex will explore some real life examples and delve into the emerging technologies/channels that you should be aware of for future marketing efforts.In this webinar, Belinda and Alex will take you through; 

Gen X and Y communication preferences

Differing attitudes towards members

What value younger members are seeking from associations

What associations need to do to appeal to these groups

Already Registered?

Belinda Moore

Belinda Moore is passionate about associations, charities and other not-for-profit organisations - and the critical role they play in fostering a healthy, vibrant, inclusive and sustainable society.

Belinda has been involved in the sector in a wide variety of capacities since the early 1990s. She is Australasia’s foremost membership specialist and has assisted thousands of member-based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.

Alex Richardson

Alex Richardson is one of the Founders and a Director at Art of Mentoring with responsibility for development of Art of Mentoring’s product portfolio. Alex leads the Client On-boarding, Marketing and Sales teams and has a great client service track record. He is an expert in implementing online marketing campaigns that add value and build relationships with clients/members.

Alex is passionate about mentoring and has a wide experience across many mentoring programs both local and international.

He is at the forefront of mentoring technology and program design in Australia having implemented dozens of successful mentoring programs across the Association, Corporate, Government and University industries.

About our Business Skills Series

Informing, educating, inspiring… We have the perfect platform to build a community so why not share some knowledge?
Our Business Skills Series is now in it’s fifth year. Essentially, it’s a way for us to give back to our active and engaged community while showcasing our webinar and webcasting platforms and the many features they have to offer. Anyone can join these online events and anyone can present. We’re always on the lookout for stimulating hosts to present on a range of topics!

Our events run every second Tuesday from 11:oo am to 11:45 am (AEST) and are free to attend.

It's about education...
Looking to gain some complimentary Professional Development? Thirsty for some knowledge? Our BSS is free and open for anyone to join.

It's about enlightenment...
Our speakers are the best in the business and they'll provide you with insight on a range of topics - from wellness to leadership and everything in-between.

It's about inspiration...
Looking to present like the pros? Or maybe you want a sneak peek at our platform? Simply register and get everything rolled into one!

It's about community...
We're always on the lookout for amazing subject matter experts. If you, or someone you know might be interested, feel free to get in touch.

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Sydney | Melbourne