redback logo

Membership All Stars


Wednesday, June 10, 2020

What Time?

10:00 AM - 11:30 AM AEST




Join AuSAE online for our first All Stars Webinar Event! We are pleased to welcome our Membership All Stars to the AuSAE screen – Mary Byers, Sarah Sladek and Sheri Jacobs. During this live event our Membership All Stars panel will discuss, share and challenge our thinking on the membership world post COVID-19.

Our speakers will discuss how membership will shift and change, how associations will recover and prosper from this, and discuss what they are seeing, feeling and hearing from associations all over the world.

Mary Byers

Mary Byers, CAE, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998.

Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching.

Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

Sheri Jacobs

As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues by pivoting their value proposition and business model. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When It Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

Prior to opening Avenue M Group, Sheri served in staff leadership roles at the American Academy of Implant Dentistry, the American Bar Association and the Association Forum of Chicagoland. During her tenure at the Association Forum, she built award-winning campaigns that resulted in double-digit membership and meeting attendance growth.

Over the years, Sheri has served in numerous leadership, speaking and volunteer roles, including chair of the ASAE Foundation Development Committee, chair of the ASAE Membership Council and a member of the Marketing Council and Professional Development Committee. In 2018, she was selected to serve on the ASAE Board of Directors and ASAE Foundation Board of Directors. She is the author of The Art of Membership, co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell. She has been invited to speak as a keynote or present at more than 100 industry conferences and events. She is the 30th recipient of the ASAE Academy of Leaders Award.

Sarah Sladek

Sarah Sladek is a best-selling author, speaker, and CEO. Since 2002, her life's work has been dedicated to helping organizations engage future generations of members and talent.

Her five books include The End of Membership As We Know It, which has remained a best-seller for 9 years. Her latest book, Talent Generation, is based on several years of research and identifies the core strategies essential to engaging today’s talent.

In addition to authoring books, Sarah has launched several successful ventures. She is the founder and CEO of XYZ University, a future-focused management consulting firm, and the founder of the Save the Associations, a virtual conference and web show. She co-produced the first interactive course to help associations develop a future-focused membership strategy, and founded the nation’s first conference focused entirely on bridging talent and leadership gaps in the workforce.

What's required to view?

✓ A computer with stable internet connection
✓ Activated speakers or a telephone


All AuSAE Webinars are hosted by Redback Connect. Should you require assistance please contact them on 1800 733 416 or at

Redback Connect. All rights reserved. 
Sydney | Melbourne