State of Webinar Marketing 2020 
Uncovering the stats and providing tips

What is the current state of play in webinar marketing in Australia and New Zealand?

On24 and Redback Connect have joined forces to help marketers raise the bar and ‘ban the crappy webinar’.

In this report, we are unveiling how and why marketers plan, manage, execute and evaluate webinars. This is a great opportunity for you to benchmark your own webinar programs against industry standards.

In this webinar we discussed the key findings, including:

  • 84% consider webinars to be a key part of their marketing efforts - what makes them effective?
  • Most are running 6-10 webinars a year – why and how are we making them work?
  • 76% host their webinars on demand – where do they and how can you continue to maximise them?
  • The slide-less webinar is on the rise – how can you get on board?

Sara Drury, General Manager, Digital Events, Redback Connect

Tim Johnston, Director, Demand Generation, On24

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