For 10 years, The Redback Report has been tracking the attitude of Australians to digital events - looking at when, why, how -- how we organise, attend and participate in them.
From the rise of the humble webinar, to virtual conferences which span over multiple days - we have witnessed it all and experienced so much along the way.
This year, we collected qualitative data from webinar attendees and organisers and analysed over 2000 webinars to bring you the most comprehensive report yet!
So what did we find out?
It’s a Digital First World - For the first time ever, digital-first became the mantra in the events industry as for much of the past year, events were either held virtually or not at all.
We’re attending more events than ever before - One in two of us (47%) now attend 10 or more digital events a month -- up from 30% last year
Multiple presenters maximise engagement - Fireside chats, interactive Q&As and panel discussions are now the format of choice for audiences
Discover this, plus:
The best days and times to hold webinars
Live vs On Demand attendance + tips on getting it right
What can make or break your webinars
Michelle Walker, Host, Redback Connect
Michelle works within the customer experience team here at Redback Connect, and her role is to ensure our clients have a seamless, successful and stress-free experience as they move their events to a digital space!
She loves adventures and enjoy rock-climbing, kayaking, cycling and running. Really anything outdoors and somewhat dangerous.
Michelle has worked in the physical event space for many years and even in three different countries!
Sara Drury, General Manager, Redback Connect
I've been part of Redback for 10 years now and am extremely passionate about all things Digital Events. I manage the fast-growing events arm of Redback, which runs over 200 managed webinars monthly for corporate, government and not-for-profit customers. I also head up the marketing team and have a tendency to wear a lot of hats!
I love helping organisations map out their event strategy, and then working with them to bring it to life and achieve maximum ROI - we have only scratched the surface when it comes to the virtual sphere and I can't wait to see where it takes us!
My husband and I enjoy our laid-back, simple life on the NSW Central Coast and spend most of our time with our son Hayden and our shadow, our English Staffy puppy Ari. I also love a good red in winter, pinot grigio in the summer and bubbles on special occasions! .
Michael Bunker, Director of Sales and Operations, Redback Connect
I am truly passionate about digital communication. My career experience spans across the Technology sector through digital and collaborative communications.
Throughout this time, I have specialised in solution design and developed a deep understanding of how to align customer needs with solutions and products to achieve their success criteria. Educating customers on the possibilities of how new products and technologies will exceed their expectations.
I have customised and executed digital media strategies to prominent Australian businesses focusing on webinars, webcasting, hybrid events, online video hosting and custom video portals.
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